PLEASANTON, Calif. — June 8, 2010 — J. Rockcliff Realtors, the premier residential real estate company in the San Francisco East Bay, recently participated in the invitation-only 2010 REAL Trends Gathering of Eagles conference, an annual event for the nation’s top real estate leaders and brokers. Over 250 principals and CEOs from the nation’s 500 largest residential real estate brokerage firms, including J. Rockcliff Realtors Executive Vice President Robin Dickson, attended the conference.Hosted by REAL Trends, Inc., a publishing and communications company providing analysis and information on the residential brokerage industry, the May conference was held in Dallas, Texas.J. Rockcliff is considered one of the top firms in the country, based on annual sales. “We are proud that our sales volume clearly demonstrates that we’re among the most successful real estate firms in the country,” said Dickson who also serves as the manager of the company’s Livermore and Pleasanton offices. “This conference was an opportunity for us to meet with other professionals and learn more about their strategies for success in such a dynamic marketplace, as well as understand and analyze the trends we can expect to face in the future.”This year’s conference focused on growth, and provided information on recruiting, productivity enhancements, the use of technology, and developing new revenue sources. “We wanted to create a set of ‘wows’ to help leaders stretch their thinking about how to grow and how to develop a mindset that says the past is the past and it is now time to once again focus on the opportunities in the brokerage business,” said Steve Murray, editor of REAL Trends.Executives at the conference said they believe that housing is slowly but surely healing, and added that leaders should be focused on the means and tactics of growth. Several emphasized that productivity growth is the best way to grow a brokerage firm.One panel concluded that no one size fits all in building a brokerage for the future, and that culture plays a huge role in how to design a firm going forward.Another panel discussed the powerful force of mobile Web access, the skyrocketing explosion of social media, and the “latest and greatest” in searching resources and content in the online world.For more information about Robin Dickson, reach her at 925.324.1323 or RDickson@Rockcliff.com. To learn more about J. Rockcliff Realtors, visit www.Rockcliff.com.About J. Rockcliff RealtorsJ. Rockcliff Realtors, the East Bay’s premier residential real estate company, was founded in 2007 in response to the need for greater expertise, enhanced customer service and expanded resources for residential real estate consumers and the seasoned real estate sales associates who serve them. Under the leadership of Jeff Sposito, president of J. Rockcliff Realtors, the company has nine East Bay office locations situated in Blackhawk (2), Danville, Lafayette, Livermore, Montclair/Piedmont, Orinda, Pleasanton and Walnut Creek, and more than 600 seasoned sales associates. For more information regarding J. Rockcliff Realtors, please visit the website at www.Rockcliff.com or call 925.935.2882.