BARCELONA, SPAIN - Amat Immobiliaris group, active in the real estate sector since 1948 and characterized by its constant innovation, has decided to move forward launching a new brand: Amat Luxury.
Amat Immobiliaris has historically worked for middle and upper class buyers and always giving priority to the customer with tailored services. In this sense, Amat Luxury is an exclusive brand that wants to find its place in a new line of the real estate market: high standing. Characterized by luxury and exclusivity, it has been born in order to meet the needs of its most demanding customers.
Although Amat Immobiliaris started offering this service about two years ago, it has now been decided to commit to this kind of business, especially due to the change of buyers profile and the significant foreign investment – from four years till now the percentage of sales to foreigners has increased.
Amat Luxury is distinguished by offering a selection of the best properties in the real estate market and the remarkable service quality of Amat Immobiliaris Group. Since its inception, the brand has been characterized by its transparency, confidentiality, customization, service, quality and knowledge.
Amat Luxury aims to promote the importance of a fluid and close communication between client and agent to make the purchase of a property an enjoyable experience; further than a simple commercial transaction and keeping in mind that the acquisition of a home is one of the most important decisions in a person's life.
This new brand has been born to be ambassador of the Mediterranean way of life with a careful selection of residential properties suited to the lifestyles of those who seek a change of residence without having to give up their own way of life.
Based on this philosophy, in which a change of residence does not necessarily imply a change of life, Amat Luxury website has tools that make it easier to find a dream home for their costumers on the basis of their preferences, tastes and needs. Amat Luxury changes the classical searching system focusing the process in the costumer style of life and asking: Do you enjoy mountains? Do you love the sea? Do you like playing golf? Do you want something unique? It applies personalized filters that help the buyer to be more precise. In addition, this website facilitates direct contact with agents avoiding intermediaries, offering the possibility of much more simple and fast transactions.
This new brand emerges accompanied by a marketing strategy with innovative actions in the sector and focused on a niche market characterized by the high exigency of its target. From the web a new Amat Luxury blog is born, thought for who wants to invest in Barcelona and the surrounding areas or just change their residence and would like to learn more about Catalan culture, its history and characteristics of the city.
Throughout 2014, Amat Luxury has organized several events with clients as well as alliances with some other professionals from the luxury market, such as wine tastings and many other activities. Furthermore, they have distinguished themselves by being the first real estate agency in Barcelona that films a property with drone and have enhanced their Amat Luxury Magazine, an annual publication which brings together the most outstanding properties, which has been publishing since 2011.
It must be noted that Amat Luxury is an active member of Luxury Real Estate, Prestige-MLS and Mayfair International Realty, prestigious associations of real estate agents specialized in high standing. In addition, it has the experience and the support offered by the Amat Immobiliaris Group, reinforced by their professionalism in the real estate market for over 65 years.