SAN FRANCISCO, CA - Zephyr Real Estate agent Katharine Holland, who has received much acclaim for innovative marketing, was a guest speaker at this year’s Inman Connect. Holland participated two panels: “Cool Real Estate Videos and How They Were Made” and “The Latest with VR, 360 and Video.”
Earlier this year, Holland’s “Corgi Realtor” video was spotlighted by Placester, a real estate marketing platform, as one of the best of the year. She was also awarded the Outstanding Online Video from the Web Marketing Association. To date, the award-winning video has received over 63,000 views. In addition, she was a nominee for Inman’s best video. Holland was also voted this year’s “Best Realtor” at the Bay Area Reporter’s annual Besties Awards/reader’s poll.
Holland’s expertise on the panels was highlighted by her methodology for preparing marketing videos. Her talking points included offering a unique perspective, engaging content, creative vision, the need for a quick turnaround and the right videographer who is willing to work outside the norm with a minimal budget.
“What an honor it was to participate in the prestigious Inman conference,” commented Holland. “The opportunity to share my experience and learn from the experience of others was a career milestone.”
Holland is an active fundraiser for the LGBT community, and is involved in several organizations including San Francisco FrontRunners. She works from Zephyr’s Upper Market office, and may be reached at kholland@1sanfran.com or 415.378.2697.
“It’s been a pleasure to see Katharine reap the rewards of her forward-thinking,” commented Matthew Borland, Managing Broker at Zephyr’s Upper Market office. “Her unique take on how things get done is very refreshing.”
Inman Connect is the premier real estate event attended by thousands of industry movers and shakers from around the globe. This year marked the 20th annual conference, which was themed “Discovering relationships and breakthroughs to grow your business.”
About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San Francisco's largest independent real estate firm with nearly $2.3 billion in gross sales and a current roster of more than 300 full-time agents. Zephyr’s highly-visited website has earned two web design awards, including the prestigious Interactive Media Award. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who's Who in Luxury Real Estate; global luxury affiliate, Mayfair International; and local luxury marketing association, the Luxury Marketing Council of San Francisco. Zephyr has six offices in San Francisco, a brand new office in Greenbrae, and two brokerage affiliates in Sonoma County, all strategically positioned to serve a large customer base throughout the San Francisco Bay Area. For more information, visit www.ZephyrRE.com.