Saratoga, CA – (October 1, 2010) – Michi Olson, SGMS, Vice President, Relocation and Business Development, of Alain Pinel Realtors was a speaker at the recent Leading Real Estate Companies of the World® Fall Workshop in Atlanta, GA. The meeting attracted brokers, managers and relocation professionals from Leading Real Estate Companies of the World®, a global network of 600 premier real estate firms.
In her session Secrets to Referral/Lead Conversion Success, she addressed a topic of vital interest in the real estate community. As a respected expert in this area, Olson shared insights to help educate fellow LeadingRE members.
Olson’s session was part of the larger meeting program, which addressed a variety of real estate topics relating to ways to best meet the needs of home buyers and sellers in today’s market.
“Although the core principles relating to effective real estate services have not changed, other factors – such as market conditions, technology and communication preferences – are continuously evolving,” Pam O’Connor, president/CEO of Leading Real Estate Companies of the World® said. “Our Fall Workshop series gives members the opportunity to share with other top real estate professionals the best strategies to create exceptional customer experiences and remain market leaders.”
The agenda also featured a preview of new LeadingRE programs that further support the professional development of member firms: the network’s online learning platform, Institute 2.0, and OUR WORLD™ – an industry-first program that leverages social media for business results.
As a founding member of Luxury Portfolio, the luxury property arm of Leading Real Estate Companies of the World®, Alain Pinel Realtors is strongly committed to its partnership with the organization and is proud to have Michi Olson spearheading the affiliation APR has with the world's largest referral network for independent real estate services companies. Olson has her California real estate license, is a member of the National Association of Realtors (NAR), California Association of Realtors (CAR), and is a past president of Women’s Council of Realtors-Santa Clara Chapter. She is currently serving on the Board of Directors for Relocation Directors Council (RDC). She is also serving on Worldwide ERC US Advisory Council, and Leading Real Estate Companies of the World® Advisory Council. She is a recipient of the 2008 President’s Service Recognition Award and the 2010 Chairman’s Award from Leading Real Estate Companies of the World®. Olson has earned the prestigious Senior Global Mobility Specialist (SGMS) designation and is a frequent speaker and moderator at Worldwide ERC, RDC, Leading RE, and Bay Area Professionals in Relocation Management (BAPRM) conferences. Her article “Creating a Remarkable Relocation Department”, appeared in Real Estate Business Magazine, August/Sept 2006 issue.
“We are proud to be a member of this great network of independent real estate firms around the world and it was honored to speak at this Regional Conference.” said Michi Olson.
Alain Pinel Realtors is the local Bay Area representative of Leading Real Estate Companies of the World®, the largest network of 600 premier locally-branded firms producing $250 billion in annual home sales. LeadingRE provides a broad range of brokerage services to its affiliates, including lead generation, branding support, luxury marketing, Web exposure and technology systems, and state of the art learning and credentialing.
About Alain Pinel Realtors
Alain Pinel Realtors (APR) is the largest privately-owned and independent residential real estate company in California. APR was ranked the sixth largest residential real estate firm in the United States based on its closed sales volume in 2009, and has been consistently ranked in the Top 10 firms in the country. The firm has nearly 1,400 agents in its 32 offices throughout the Bay Area. Now celebrating its 20 year anniversary, APR was founded in 1990 by CEO and President Paul L. Hulme, and is based in Saratoga, Calif. For more information about APR, please visit our website at apr.com.
About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® (www.LeadingRE.com) is a global real estate network comprised of over 600 of the best-known local and regional real estate firms. With nearly 5,000 offices and 150,000 sales associates in the United States and more than 30 countries abroad, LeadingRE affiliates sell $250 billion in home sales, representing nearly one million transactions annually. The network has the #1 market leader in 41 of the top 90 markets in sales volume, transaction sides or both – nearly double that of the closest competitor.